Youth Empowerment and Development Initiative
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WORLD MALARIA DAY 2017: EXXONMOBIL Partners YEDI To “Kick Against Malaria” In Football Tournament

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Lagos, April 2017 – In commemoration of this year’s World Malaria Day, Youth Empowerment and Development Initiative (YEDI) is set to organize a special community football event tagged “Kick Against Malaria Football Tournament.” In line with this year’s global theme – #EndMalaria For Good and targeted at combating the scourge of Malaria using the convening power of football as an effective teaching platform for mobilizing and empowering young people and communities on malaria prevention and treatment, the tournament will take place as follows:

Venue: Mushin Youth Centre (Bishop Aggey), Mushin, Lagos
Date: Saturday April 29, 2017
Time: 10am – 2pm
Ticket: Free

The tourney which is proudly supported by Global energy giant – ExxonMobil, the largest private-sector grant-maker in the fight against malaria – will take place alongside other activities including free medical checkup, Malaria testing and treatment, distribution of long-lasting insecticidal treated nets, key messages and health talk on Malaria, music and refreshment, among other activities.

World Malaria Day was established in May 2007 by the 60th session of the World Health Assembly, a decision-making body of the World Health Organization (WHO). It is an occasion to highlight the need for continued investment and sustained political commitment to support countries in their efforts to control and eliminate Malaria as well as provide education and understanding of Malaria. On such occasions, well-meaning individuals, multinational organizations, and corporations like ExxonMobil, and grassroots organizations such as YEDI, work together to provide free Malaria education, testing, treatment, awareness and advocacy for policy changes to push back the scourge.

Sustained efforts by corporations, individuals and organizations on Malaria awareness, prevention and control are yielding results: Malaria mortality rate in the WHO African region has fallen by 54% and by 47% globally since 2000 with ExxonMobil as the leading private investor in Malaria, with an investment of over $140 million. This also includes the distribution of millions of bed nets, doses of anti-malarial drugs and rapid diagnostic kits. ExxonMobil’s support for the fight against malaria also includes investments in people who tackle the disease from all angles. Among other interventions, ExxonMobil and its partners have also trained about 500,000 health workers to keep at-risk communities vigilant against the disease.

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Established in 2011, Youth Empowerment and Development Initiative (YEDI) is a Nigerian NGO committed to introducing effective, innovative, and most times, tried-and-tested development approaches that are ready for adaptation in the Nigerian setting. Headquartered in Lagos, represented in Abuja and with operations in 2 additional States (Akwa Ibom and Ogun), YEDI focuses on educating, empowering and inspiring the development of individuals and communities especially children and youth. YEDI engages over 150 youth volunteers carrying out Malaria, HIV/AIDS prevention and sexuality education interventions across project sites through in-school and out-of-school approaches. Since inception in 2011, YEDI has benefitted over 100,000 young people in at-risk communities across Nigeria.

YEDI’s interventions are targeted at psychosocial and behavioral changes - malaria, HIV/AIDS Education, modeling healthy behaviors, gender-related issues, healthy relationships, personal hygiene, as well as providing links to local, youth-friendly health services.

More information about YEDI YEDI was created by committed development professionals with expertise in public health, governance and corporate social responsibility on the African continent and especially in Nigeria. When YEDI was established in 2011, it immediately piloted the Grassroot Soccer program - the Grassroot Soccer model is a football-for-development program developed more than 10 years ago in Southern Africa to reduce HIV incidence rates and stigma. The pilot was an immediate success: the initial phase targeted 6 sites (5 schools and one church), and was an immediate success. YEDI has expanded into additional sites in high-need areas without sacrificing program quality, training additional Peer Educators (known as Coaches) and fostering young leaders with great potential. YEDI also organizes specialized training for organizations tailored to suit the employees’ peculiar needs and work schedules. YEDI has constantly sought ways to expand its programs to target more youth and additional challenges they face.

YEDI uses Behaviour Change Communication and advocacy programs to promote specific causes, raise awareness and knowledge about public health, and empower young people, encouraging active participation and empowerment of the local community, and the participation of youth in decision-making processes. YEDI’s specific areas of focus include: Malaria Education, Sexual and Reproductive Health, HIV Prevention, Adolescent Health, and Skills Training.

More information: Contact us via email: or call +234-889-909-4097

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